Advanced Guides

Metadata and SEO

Meta title and description are used by search engines to determine the title and description of a page. They are also used by social media sites, in conjunction with Open Graph Title and Description, to determine the title and description of a post.

It is recommended that you keep your meta title and description under 70 characters.

Bad Examples

  • "Flowers"
  • "Chocolate Cake Recipe"

Good Examples

  • "Easy Tips for Growing Flowering Shrubs"
  • "Award-Winning Coca Chocolate Cake Recipe"

Open Graph Title and Description

Open Graph Title and Description are used by social media sites to determine how to display your content. They are also used by search engines to determine how to index your content.

It is recommended that you set the Open Graph Title and Description to be the same as the Meta Title and Description. It is important to set these values to ensure that your content is indexed correctly.

Read more on the Open Graph Protocol here.

Social Image

Social Image is a small image that is used to represent your website when shared on social media or within search engine results.

The Social Image is used in the Open Graph protocol, which is used by Facebook, LinkedIn, Pinterest, Twitter, and other social media sites.

SEO

SEO is a term used to describe the use of search engine optimization (SEO) to improve the visibility of a website or a web page. SEO is a process of creating a web page that is optimized for search engines.

Read more on Search Engine Optimization here.

JSON-LD Schema

Autoload uses JSON-LD Schema to provide structured data to search engines at the page level. This data is used by search engines to understand the content of a page and to provide rich snippets in search results.

We recommend that you read the Getting started with schema.org guide to learn more about how to use JSON-LD Schema and how to incorporate it into your Page's Content Blocks.

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